Two brothers and their families presented Alzheimer's Tennessee, Inc. with their largest check ever. A truly remarkable accomplishment in my opinion. Here is how they did it.
By Bob DeMarco
Alzheimer's Reading Room
|Nice Big Check|
Congratulations to brothers Tom Johnson, III, John Johnson and their families.
I found myself wondering, why did they do it, and how did they do it? So I decided to find out.
I was able to talk today to family member Carrie Gandy. As I suspected the family has a direct connection to Alzheimer's. Carrie's grandmother, Jackie, has been living with Alzheimer's for about 16 years.
The sons honor the legacy of their father, Thomas G. Johnson Jr., his wife, and their mother Jackie, through this effort.
Here is how they accomplished their mission.
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When a customer comes into a local Arby's restaurant they are asked if they would like to donate $1. In return, they receive a coupon book that is worth $20. It only gets better.
As soon as they are handed the coupon book, they can tear out a coupon and receive a dollar in benefit back.
How could any Arby's lover resist a deal like this one?
So far Arby's has donated more than $1,000,000 through this effort.
There is more good news. They are getting ready to start a new coupon book campaign on Monday.
Tom and John own 18 Arby's. I wonder what would happen if a majority of the 3,600 Arby's got involved in raising funds for Alzheimer's using this method?
Those of you that are active in fund raising should consider approaching local businessmen in your community to see if they would be interested in using this model to raise money for Alzheimer's.
Who knows, there might be someone like Tom or John nearby?
You'll never know unless you ask.
One buck at at time, remarkable.
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Original content Bob DeMarco, the Alzheimer's Reading Room