Apr 15, 2012

Hope and the "Seeing Alzheimer’s Differently Symposium"

Hope is a positive emotional state that is the opposite of despair. Hope removes the blinders of fear and despair. Hope opens up our minds and allows us to think positive under dire circumstances. Hope provides us with the psychological and emotion energy to accomplish what those without hope often consider the impossible.


By Bob DeMarco
Alzheimer's Reading Room

On April 25, I 'll be heading up to the Michael Schimmel Center for the Arts at Pace University to speak.

I'll be holding a workshop at 3:30 PM with the general topic, “Communicating in Alzheimer’s World: The Path from Burden to Joy”.

I'll reveal for the first time some of the things that Dotty taught me.

If you are in the neighborhood, come on by and participate along with me. It would be nice to have someone with me that made the big giant step to the left and walked right into Alzheimer's World.

At 7 PM, I'll be one of several speakers at the Seeing Alzheimer’s Differently Symposium. Don't be late, I am up first at 7 PM. I'll talk about how I rewired my brain. And, if I can get some tech help, I'll show Dotty and Harvey singing. Go here for the details.

Now to the purpose of this article.

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The Alzheimer's Society just launched a new fund raising campaign called Hope. Dig it, no terror, no fear -- Hope.

See that wooden brick up at the top with the word Hope. Well these bricks are available in stores in the U.K.. You pick one up and when you check out, they scan the bar code on the brick and you donate £1 ($1.58) to the Alzheimer's Society.

Ingenious. How could anyone in the Alzheimer's community or in the extended family resist? I am happy just thinking about it.

In fact, I want one of those bricks. Anybody know who I should contact? I want a picture or video of Dotty holding one of those wooden bricks.

By the way, you don't get to keep the brick. After you donate they put it back on the shelf so someone else can donate. I still want one.

I wonder what it would say if the Alzheimer's Association put wooden bricks on store shelves in the U.S.

Nobody survives? If you want to reduce the burden that comes along with a diagnosis of Alzheimer's, call 1-800-BobbyD?

Check out this quote.

"We’re always looking for innovative and quirky new ways to raise money and the Hope initiative does just that," said Alzheimer’s Society community fundraising manager, Jennifer Moseley. "The great thing about this scheme is that shoppers can choose to donate a small but vital amount of money in an easy way, simply by taking the block with the rest of their groceries to be scanned at the check-out."

I think they will raise more money then they ever imagined with this "scheme". The word "scheme" has a very different meaning over here in the U.S. So does block.

This reminded me of the article, Brothers Presents Check for $187,760 to Alzheimer's Tennessee. Believe it or not, the $187,760 was raised one dollar at a time in 18 Arby's stores owned by brothers Tom Johnson, III, John Johnson, and their families. Go read about it.

You know what, Dotty and I are real schemers, we have to come up with an idea of our own.


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Bob DeMarco is the Founder of the Alzheimer's Reading Room and an Alzheimer's caregiver. The blog contains more than 3,461 articles with more than 397,100 links on the Internet. Bob lives in Delray Beach, FL.

Original content Bob DeMarco, the Alzheimer's Reading Room