Mar 5, 2012

Why Don't The Emails from the Alzheimer's Reading Room Get Forwarded

Just wondering?

By Bob DeMarco
Alzheimer's Reading Room

I was looking at a subset of the Alzheimer's Reading Room email subscriber list to get a better idea of what is happening.

I looked at the last 1,227 emails that were opened. The first interesting piece of information. Of 1,227 that were opened, only 689 (56.2%) were clicked on. Let me explain this. Of 1,227 people that received the email in their email in box and then actually opened the email, only 689 clicked on a link that was in the email. This means the other 538 people opened the email and did nothing. I guess they deleted it, or saved it for another time.

Here is the biggest thing I noticed. Of the 689 that took action (clicked on an article link to read it) only one person forwarded the email.

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Next I took an old email, it was sent to 7,960 subscribers. Lo and behold, only 42.5 percent of the readers that received the email opened it. And, of those, 62.3 percent took action, clicked on a link in the email. Results, 2,107 of the 7,960 people that received an email actually came to the ARR and read an article. We have another old legacy email list, but I can't pull any statistics from those. We actually have three different email lists, and I have been intending to consolidate them for some time. Some day.

We also have over 900 readers on our RSS feed. I have not looked for trends there.

The single thing that caught my attention throughout this entire endeavor is that only .3% of all the emails get forwarded to another person. That is about 3 out of each 1,000.

I would have thought that more emails were getting forwarded. I am not surprised by the other statistics because I know that each reader has different habits. For example, many of the weekend emails don't get read until Sunday or Monday. If it snows like crazy in a few of the very large states more emails get opened. Emails get read more frequently in the winter than they do in the summer. Some readers read every day, some read every few days. Some readers start, stop, and then start reading again. Some quit.

Here is something you might find of interest. In January, 2009 we added 21 new email subscribers for the month. So far today we added 26, make that 29. I think the most fascinating thing about this number is we don't advertise or market the Alzheimer's Reading Room. Nevertheless, the number of subscribers continues to grow every day, and so far the list continues to grow faster and faster in terms of new subscribers.

So I sit here wondering. Why don't more people forward an email when they find an article of interest? Why don't they sometimes forward an email to their entire email list?

We keep growing and growing each month in terms of readers coming from Google, Bing, Yahoo, Facebook, support groups, and word of mouth.

Aren't there people out there that you know, or friends of friends out there, that are looking for high quality information and advice about Alzheimer's disease? The growing numbers coming in from search seem to indicate that the answer to this question is yes.

More than 150 million Americans have been touched by Alzheimer's disease. Where are they? Well, they don't know about us. Not yet anyway.

I would think that every person aged 35-45 should be learning about Alzheimer's now. Many of them will need the information soon enough.

Just wondering.

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Bob DeMarco is the Founder of the Alzheimer's Reading Room and an Alzheimer's caregiver. The blog contains more than 3,461 articles with more than 410,100 links on the Internet. Bob lives in Delray Beach, FL.

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